Identify, Engage, and Drive the Right Consumer Behavior
Graffiti provides an AI Ecosystem for publishers who are looking to leverage and increase value inside their current process. Powered by 451 degrees, Graffiti is an independent tool that works in tandem with what you already have rather than forcing you to buy something new. In other words, it’s agnostic of all other platforms and simply complements existing services with its top-notch AI technology! If you’re in the publishing business and looking for a powerful AI solution, Graffiti is the go-to choice!
How does Graffiti optimize customer content?
More page views, revenues & higher margins
Increased scale – content cross-pollinated across your properties
Creating your Network Effect → 2 to 200,000+ Properties harmonizing content, data, and news – building your Walled Garden
AI enhanced content recommendation engine for all of your properties
Contextual relevancy – User identity and cookies are dead
Deeper brand safety – start with your best and the rest will come
100% GDPR / CCPA Privacy compliant
Identify keywords for new stories
No human capital required and all Content continuously updated in Real Time
Read Every Word
There are millions of comments on content websites and social networks posted every day. A piece of harmless content can quickly turn toxic based on the conversations around it. What people say online can create dangerous associations for brands and agencies. Using Machine Learning, AI, and Natural Language Processing, Graffiti reads every single word in real time, giving it safe and useful purpose. If an online conversation associated with your brand veers toward risky territory, you’ll be the first to know about it.
We ensure your clients’ ads are safe from damaging associations online.
For News & Media Publications
We make digital ad space on your site a safer place for advertisers— from END to END, content through the comments.
For Consumer Brands
You place ads all over the internet. We make sure digital content is safe, even as it evolves and changes. Let’s protect your brand together.
For Real Time Bidding Systems
We read user comments in real time. You sell ad space in real time. High-five. Let’s talk.
For Ad Delivery Networks
We increase the CPM’s throughout your content by creating safe placements and new inventory. And it’s all FREE to publishers.
For Online Content Providers
You sell ad space on your site. We make digital space a safer place for advertisers.
Brand Safety Solutions
Brand safety is a modern day necessity—especially online. Most of the danger occurs on Comment Platforms. With simple API construction to current Comment Platforms and Ad Delivery Networks, Graffiti reads every single word of every single comment, delivering unprecedented brand safety. Graffiti eliminates associations with harmful comments and content—automatically, in real time.
Screen content AND comments in real time.
Shield your brand from damaging associations online.
Ensure your ads land in content and comments that are relevant AND brand safe.
Boost ad revenues and SEO by leveraging content AND comment data.
Create new content based on audience engagement. Predict what they want by analyzing content AND comment data.
Enrich user engagement and consumer interaction.
Create new opportunities for additional revenue.
Prevent associations with harmful comments and their related content.
Read every word, giving it safe and useful purpose.