451 Degrees organized in 2006 as a social media and marketing services agency focused on developing strategies, solutions and video content centered around the Internet as it related to media company agendas. Our access to nightlife & entertainment combined with our experience in content production provided a valuable proving grounds to uncover what consumer engagement in the social media experiment was truly all about.
Our conclusion; consumers of content want a voice and they want to engage not only with the content they were consuming but also with those that are creating it. We feel that this need for engagement fell directly in line with the evolution of the new world wide web, Web 3.0, and was driven by consistent action AND reaction. With validated information and analysis based on our projects we were confident in shifting our focus from a social media & marketing agency to a technology services company providing software solutions that focus on the analysis and monetization of user generated content.